Is Social Media The New Godfather?
Social media, to be precise, is 'the whole world on a single platter'. To elaborate the same, it is a computer-mediated platform designed to create, share and exchange information globally. For a fact, this (apparently) is now an added necessary for last so many years, for its extensive use in social interactions across the world with clicks,keypad, emoticons and more. Connections with people are built up across this 'virtual platform' for three prime reasons- the wide range of avenues that it offers without much struggle, the extended horizon for self-presentation without any fear or lack of confidence and various opportunities one draws out of it to discover that dire need of belongingness in this world we're living in, that is on the verge of consuming itself, slowly.
Now,when social media is all over the human existence, most of us tend to think- 'Is it the new godfather?' The premier and the biggest reason behind the thought is its effects on the psychological being of the people as the minds now are merely affected by reality but more by its capacity to drive them through the contents that pop up, via clicks and searches. One of the most highlighted aspects ever since its advent has been it's its effects on relationships.
There was a time when people used to wait for the letters or calls from their relatives due to the not-so-deep roots of technology. Those letters,mails or calls had their own classic existence for they would excite both the sender and the receiver to the utmost extent. And now when technology has the longest running veins almost everywhere, Facebook, WhatsApp and what not, have become the new postman reaching out to even remotest places in the shortest of time. There seems no need to spend expenses on flights,trains or buses to feel near to our loved ones. Also, the virtual mediator has begun to drive relationships via its wide range of emoticons. Of late, it has become a part time ' love guru' for the people, who judge other's profiles, send anonymous messages to people and within no time, their online love stories begin to attract followers. 'I Love You' becomes the most overrated word ever used without even extracting any real essence of it. No more do you like a person after to meet and get along, instead you likeness for him/her depends upon the likes and comments he/she gets for their recently uploaded picture. Not only that, the social platforms are being employed as virtual divorce or break-up lawyers by many. Interestingly, the monthly internet packs or WiFi expenses include the fees for these lawyers that are way too less than the actual lawyer's fees.
Secondly, the business cycle of the globe has undoubtedly got a kick with this new era of social media. Firms possibly forge more genuine connections with their customers due to the podium's 'more transparent more personal' policy which of course has become the new cool. Trade across boundaries have increased widely through online shops and markets. The bigger companies are drawing in alot of consumer base through the medium while the startups are no longer vulnerable to opting for more investments in campaigning through expensive ways. Though, the old classic advertising strategies of posters and banners is still on board but online marketing has made its space on the same table with business groups opting more and more of it. This happens because of its wide reach among the masses and saves alot allot of their time and of course capital.
There are alot of aspects about the social media to talk about. What makes it a villain in the story is its over use that leads to various adverse psychological demographics. It is overpowering the human abilities of minds but it is building up various foundations of progress as well that, without even slight hint of doubt, makes it entitled to be addressed as Godfather. It all depends upon the individuals that how do they make use of it and what for. Fencing it to its variable limits is each of our concern. We cannot claim it to have destroyed things or lives for them then we would perhaps be ignoring it's invention for the good causes.
Social media, to be precise, is 'the whole world on a single platter'. To elaborate the same, it is a computer-mediated platform designed to create, share and exchange information globally. For a fact, this (apparently) is now an added necessary for last so many years, for its extensive use in social interactions across the world with clicks,keypad, emoticons and more. Connections with people are built up across this 'virtual platform' for three prime reasons- the wide range of avenues that it offers without much struggle, the extended horizon for self-presentation without any fear or lack of confidence and various opportunities one draws out of it to discover that dire need of belongingness in this world we're living in, that is on the verge of consuming itself, slowly.
Now,when social media is all over the human existence, most of us tend to think- 'Is it the new godfather?' The premier and the biggest reason behind the thought is its effects on the psychological being of the people as the minds now are merely affected by reality but more by its capacity to drive them through the contents that pop up, via clicks and searches. One of the most highlighted aspects ever since its advent has been it's its effects on relationships.
There was a time when people used to wait for the letters or calls from their relatives due to the not-so-deep roots of technology. Those letters,mails or calls had their own classic existence for they would excite both the sender and the receiver to the utmost extent. And now when technology has the longest running veins almost everywhere, Facebook, WhatsApp and what not, have become the new postman reaching out to even remotest places in the shortest of time. There seems no need to spend expenses on flights,trains or buses to feel near to our loved ones. Also, the virtual mediator has begun to drive relationships via its wide range of emoticons. Of late, it has become a part time ' love guru' for the people, who judge other's profiles, send anonymous messages to people and within no time, their online love stories begin to attract followers. 'I Love You' becomes the most overrated word ever used without even extracting any real essence of it. No more do you like a person after to meet and get along, instead you likeness for him/her depends upon the likes and comments he/she gets for their recently uploaded picture. Not only that, the social platforms are being employed as virtual divorce or break-up lawyers by many. Interestingly, the monthly internet packs or WiFi expenses include the fees for these lawyers that are way too less than the actual lawyer's fees.
Secondly, the business cycle of the globe has undoubtedly got a kick with this new era of social media. Firms possibly forge more genuine connections with their customers due to the podium's 'more transparent more personal' policy which of course has become the new cool. Trade across boundaries have increased widely through online shops and markets. The bigger companies are drawing in alot of consumer base through the medium while the startups are no longer vulnerable to opting for more investments in campaigning through expensive ways. Though, the old classic advertising strategies of posters and banners is still on board but online marketing has made its space on the same table with business groups opting more and more of it. This happens because of its wide reach among the masses and saves alot allot of their time and of course capital.
There are alot of aspects about the social media to talk about. What makes it a villain in the story is its over use that leads to various adverse psychological demographics. It is overpowering the human abilities of minds but it is building up various foundations of progress as well that, without even slight hint of doubt, makes it entitled to be addressed as Godfather. It all depends upon the individuals that how do they make use of it and what for. Fencing it to its variable limits is each of our concern. We cannot claim it to have destroyed things or lives for them then we would perhaps be ignoring it's invention for the good causes.
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